
Here's a spot of high-tech wizardry for you: how to humiliate a swimmer on the journey to trying to persuade swimming that it needs a polyurethane high-stretch squeeze-it-all-in-future:
You can read about the plight of Italy's Flavia Zoccari at the Mediterranean Games yesterday in various places today after the 22-year-old found that not only was her suit not so speedy but it didn't even manage to cover her modesty.
Here's where you can see the pictures that are being beamed around the world and will doubtless bring more tears to the eyes of the swimmer. The Jaked01 boasts of being "more than skin". Not quite. But it was left to Zoccari to apologise. For what? For wearing something that rips up the backside and gets you disqualified?
What an image for the high-tech sport of swimming - and at $500 or so a pop. Splendid.
This saga will only end when the suits are gone.